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DUBAI may not be ready for Andrew and Maree King’s organic lamb but they are busily lining up plenty of new domestic markets.
The Longreach couple have been operating Silverwood Organics since 2000 and have won a swag of awards since then – finalists in the ABC Delicious awards in 2010, 2011 and 2012, light lamb category prizes at the Ekka in 2010 and 2011, and the AgForce Sheepmeat Producers of the Year from 2010-2013 – but are not resting on their laurels.
Earlier this year they travelled to the Middle East with MLA as part of their AgForce prize from last year and found the price point for their Dorper lamb wasn’t yet worth pursuing.
“They eat lamb like we imagine people eat goat – cut up with the bone in,” Maree explained.
“Western food is just becoming part of their diet, and they are five to eight years behind Australia in their organic demand, just as we are five to eight years behind UK trends.”
The trip gave them a great opportunity to watch Australian sheep coming off a boat and to talk to locals, who said the time for organic sheepmeat from Australia was not yet at hand.